5 Ways to Magnetize Your Audience
Having a scarcity mindset means fearing you’ll lose your source of income, shying away from taking risks, and believing there’s a set amount of success in the world. Its counterpart, an abundance mindset, believes that there’s opportunity for growth, risks are worth taking, and when we win, we all win together. To succeed in business, you need to adopt an abundance mindset. But how do you change your perspective?
Here are 6 ways you can change your perspective immediately:
1. Decide You Want to Change
The first step in changing your scarcity mindset is to acknowledge who you are and decide that you want to change. I compare it to the time twenty years ago when I decided to quit smoking.
Smoking is clearly stupid, but back then it was widely accepted. Still, that’s not an excuse. The first thing I did was admit that I was addicted. The second step was making the commitment to quit. I had to decide that I didn’t want anything to have control over me anymore.
Those who want to change their scarcity mindset have to do the same thing. You may have to break your goals down into doable chunks, but you also have to keep your oars in the water. You have to keep rowing, put your back into it, and look for better opportunities.
One of the hardest challenges will be changing how you view the ideas of others. You can’t think of those ideas as a threat, or the people as a threat. Don’t worry so much about personal success as you do about the success of the group. Remember the adage: there are three ways to do things—my way, your way, and a better way.
This notion of abundance goes beyond wealth. That’s part of it, of course, but embracing the idea of abundance means you want to experience more. You want to help more people. You want to have a greater impact on your family and your community. You have to acknowledge that you’re tired of worrying about your car breaking down and reassure yourself that if it does break down, you’ll find a way to fix it or get a new one. If you decide to buy a new car, donate your old one to the humane society so they can help animals. That’s abundance.
“Your life does not get better by chance, it gets better by change.” – Jim Rohn
2. Stay on Your Path
If you’re an entrepreneur starting a business, you probably already have an abundance mindset. That’s excellent. But you still need to keep working on your idea, regardless of the failures or setbacks you encounter. Just because you’re optimistic about your future doesn’t mean you don’t have to work hard and swim against the tide from time to time.
3. Talk about the Obstacles You’ll Face
Having an abundance mindset doesn’t mean you blithely glide over every hurdle. You won’t. Instead, you have to anticipate potential problems and start plotting how you’ll get past them. If you’re confident and optimistic, the answers come more quickly and in greater numbers, thus improving your chances of success. You can’t assume your business idea is going to be a mega-hit right from the start, and that you’ll make tons of money. That might happen, but chances are you’ll have to work long and hard hours first.
4. Develop Good Habits
It’s vital that you set strong goals and adopt the habits that will help you reach those goals. Networking is key to learning and to building contacts and community. It’s not just about the help you can receive, but the help you can give. Find ways to appreciate the uniqueness of others, whether you’re working with them or having a cocktail at the local pub.
“I have learned that champions aren’t just born; champions can be made when they embrace and commit to life-changing positive habits.” – Lewis Howes
5. Address One Problem at a Time
Starting a new business is often daunting. You may have a dream of what you want to accomplish, but the task in front of you seems overwhelming. Where do you start?
I like the approach Desmond Tutu once advocated. He said “There is only one way to eat an elephant, [and that’s] one bite at a time.” What this means is that the bigger the endeavor, the more crucial it is that you break up the challenge into smaller pieces. The problems seem less intimidating and more doable when you look at them in smaller, discrete portions.
It’s not unusual for people to freeze up or get discouraged when faced with a big, hairy task, so in addition to the wisdom of Desmond Tutu, it also helps to keep in mind this observation by Mark Twain: “The secret to getting ahead is getting started.” It’s much easier to make progress in your big goal when you chip away at the challenges.
6. Don’t Kick the Can
It may be tempting to put off work on a particularly gnarly problem or to delay a decision on something until you have more information, but be forewarned: you can only kick the can down the road so many times before it becomes the size of a fifty-gallon drum. When that happens, procrastination is no longer an option.
Instead, just make a decision. Whether it’s the right decision or the wrong one, at least you did something. If it turns out to be the wrong decision, at least now you know what not to do, and you’re halfway there. You’ll learn and you’ll be able to adjust. You miss those opportunities when you put off making a move.
Once you have an abundance mindset, the possibilities open to you will seem endless.